Catherine M. Caserza-Light

In 1998, Ms. Caserza-Light founded Business Builders, LLC, a privately owned management advisory company that serves small and mid-size businesses. Business Builders specializes in creating the right strategy, structure and processes for companies to achieve growth successfully. The growth of her company has lead to the expansion of new services such as leading web-based planning and performance systems, management 360 competency and coaching, human capital assessments, and an e-commerce training and development site. Currently, Cathy is President of a newly launched company she started, Assessment Leaders.com, a subsidiary of Business Builders LLC.

Cathy is regarded as a successful entrepreneur and marketing executive with broad experience in a cross-section of markets and industries. She is an energizing speaker and motivator, who enjoys helping her customers improve their internal/external communications, management styles, marketing and sales initiatives, and overall, organizational effectiveness. She is passionate about helping companies grow their businesses and utilizes her customized SPER™ program that guides management and employees through a series of exercises that focuses on Strategy, People, Execution and Results. Four basic, but fundamental points for successful growth.

Prior to founding Business Builders, Cathy was Vice President and General Manager of Sunrise Technologies, Inc., a publicly traded developer and manufacturer of lasers and related products and services for ophthalmic and dental applications. In 1995, Cathy was recruited to help the struggling dental division to reposition the business and product lines. Within two years, she achieved a 38% sales growth; streamlined operations, established disciplined budget controls, reorganized distribution channels, and repositioned the product lines in the North American, Asian, and European markets. Cathy's leadership turned the division around, setting it on a course of profitability and increased shareholder value. Subsequently, she assisted the CEO in successfully selling the division to fund the company's core medical business.

Cathy also worked for Fuji Optical System Ltd., a subsidiary of Fuji Film for a period spanning 10 years. As a senior Sales and Marketing Executive, she was instrumental in developing a new division for Fuji that revolutionized the dental industry for years to come. By utilizing Fuji's leading, high-resolution imaging technology, the first video dental camera shaped like a mouth mirror was developed, leading to become a $100M market within five years. Today, video cameras can be found in over 70% of all dental offices in the country. During her tenure with Fuji, Cathy was actively involved with the American Dental Association as a member of the Safety and Effectiveness Committee. The Committee, in cooperation with the FDA, established guidelines for new, minimally invasive technologies. Cathy was thrilled to have embarked on a remarkable journey, which ultimately transformed the dental industry by providing patients' with a more enjoyable, less painful, dental visit. While her focus was building the dental business, Cathy was also actively involved with clinical research and testing in the medical arena i.e., OR, cardiology, gastroenterology, laparoscopy, orthopedic, and arthroscopy.

Cathy is a native Californian. She graduated from San Jose State University with a B.S. in Business Administration. She also holds an M.S. from the University of San Francisco in Human Resources and Organizational Development and is a certified NxLevel Entrepreneurial Instructor. Cathy currently resides as a board member for Community Solutions, the largest non-profit in South County helping children, families and individuals in need; current advisory board member for the Gilroy Foundation; past board member for the Gavilan College Educational Foundation and has also served as chairperson of the committee charged with the redevelopment of downtown Gilroy, California. She enjoys spending time with her family, cooking and entertaining, golfing, and learning the skills of fly-fishing.

Contact at cathy@assessmentleaders.com