"Life
is like a ten-speed bike. Most of us have gears we never use."
~ Charles Schultz
WHO
MANAGES CHANGE?
Challenges
in a business can often be divided into two major categories:
Systems challenges, and People challenges. Similarly, the same
two concepts may be used to divide organizational change into
two broad types. If, ultimately, most systems challenges (or changes)
can be traced to people challenges (changes), an interesting question
must be considered: What part of a business is responsible for
managing change?
I
would suggest that, if we are to be good at managing change, the
responsibility must lie with Human Resources. Other areas of the
company may mandate it (C-level individuals, stockholders, outside
influences); other areas of the business may claim ownership of
it (Accounting, Purchasing, Engineering, Sales...you get the idea!);
but, ultimately, HR gets to calm the troubled waters, bandage
the wounded, and replace the departed, all in the interests of
making change work for the benefit of the business.
In
managing organizational change, careful planning is required to
insure buy-in, support and commitment at every level. HR is uniquely
equipped to accomplish these processes, without the barriers faced
by line-of-supervision managers.
Another
key responsibility of a change agent is to reconcile and resolve
inevitable conflicts between and among disparate (and sometimes
desperate) points of view. The nature of change is to treat employees
unequally, which may also be perceived as unfairly; the “softer
side” of HR may allow mitigation and reduction of these
negative perceptions for the people most impacted by the changes.
Being
seen as your company’s primary resource for managing change
may be an important part of the future of your HR department and
its budget!
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POISONING
YOUR OWN WELL—OVERPROMOTION
The Peter Principle—it’s
so well known, it’s accorded the status of a noun in the
American Heritage Dictionary! It’s been written about, trained
on, and just about beaten to death-but it’s still common
as dirt, and one of the most costly mistakes a business can make:
promoting a top performer to a job where they fail. They cannot
succeed in the new job (no matter how much you invest in training);
they cannot go back to the old job (because of ego, or someone
else already sitting in that place); so, where do they go? Usually?
To your competitor, where they can again be a top performer, doing
what they used to do so well for you! Alternately, they might
just stay with you in the failed position, costing you dearly
every day they show up for work! You can avoid this costly mistake
by establishing a program of scientific assessments and success
patterns, used to plan all promotions. What could it mean for
your business, if you never had to experience this expensive catastrophe?
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MIRROR,
MIRROR ON THE WALL—A 360 DEGREE VIEW
When you stand in front of fitting
room mirrors at your favorite clothing store, you get a 360°
perspective about your "look." You receive visual feedback
from all sides and can readily see if what you're trying on is
a good fit. Much like that fitting room mirror, a job-related
view of a key employee from all angles can be valuable. Such a
view can be accomplished with a multi-rater, 360° feedback
review. There's understanding to be gained by managers when feedback
comes from supervisors, direct reports, and peers, each giving
a view of management skills and competencies from their own unique
perspective. Unlike a mirror, which tells the truth (and nothing
but the truth) a 360° assessment has the potential of biased
feedback. To minimize the potential for bias, the individual administering
the assessment should provide the framework for productive use
of the evaluation. The administrator must insure that participants
understand the importance of providing honest evaluations. They
must promise and deliver the protection of anonymity. Participants
must understand a 360 evaluation is not a time for paybacks and
vendettas! They must feel they are affecting and supporting the
development of a productive, employee-focused company culture.
The
assessment instrument structure, like that of a form-fitting garment,
is also critical. What should a comprehensive 360° evaluation
measure? It should present a balanced picture of both the individual's
strengths and areas of opportunity for improvement. It should
provide an opportunity for people to see themselves and their
competencies as others view them.
In
a well-constructed 360° assessment, evaluation is not based
on personality. Participants rate skills and behaviors based on
actual performance to enhance the performance of the entire team.
A good 360° process, which includes an effective developmental
plan for the manager, can lead to better team cohesion and performance
and better retention of good employees. Some key competencies
include:
-
Communication
-
Leadership
-
Adaptability
-
Task
management
-
Production
-
Developing
others
-
Personal
development
-
Relationships
For
example, the competency of “Leadership” could include
measurement of how well the individual instills trust, provides
direction, and delegates responsibility.
With
Internet-based assessment tools, the administration of a 360°
is vastly simplified. Web-based administration allows tracking
of assessment completion, while maintaining anonymity of participants.
A Web-based instrument also saves time, providing quick analysis
of the outcomes. The objectives of a 360° evaluation are to
provide
a
"mirror" for the manager and his supervisor: a view
of skills and behaviors from a well-rounded set of perspectives,
providing the framework for developing action plans for self-improvement.
Finally,
significant improvement of management cannot be accomplished with
a one-shot approach. Repeating cycles of assessment, intervention,
and reassessment are the key to long-term gains.
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IMPROVING
MANAGEMENT SKILLS—WHAT KIND OF EFFECT?
Therapists, and others who devote their work to effecting
change, talk about two kinds of change: Prosthetic change, and
therapeutic change. Prosthetic change is relatively easy to effect,
and usually short-lived. It is exemplified by the sales force
attending an inspirational sales seminar, and then breaking new
records for sales...for a few weeks. Therapeutic change, difficult
to produce and long-lasting, is what business owners and managers
usually seek, but seldom find. In using 360° assessments to
produce change, look for ways to produce therapeutic change in
management behavior.
Research
shows this to be more likely if development activities are tied
to “on-the-job” training and change, rather than traditional
classroom learning. As you implement training and development
to improve your managers’ competencies, produce therapeutic
change with an “on the job” focus to your programs.
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MATCHING
PEOPLE TO POSITIONS PAYS OFF FOR THIS COMPANY!
In today’s labor market, it is critical to know
as much as possible about potential and current employees. It
is even more crucial to know how well future employees match the
jobs they will be doing. This well-established business forms
printing concern has made a substantial commitment to understanding
how well their prospective employees match their open positions.
They
chose to use the ProfileXT assessment (PXT) to attempt to reduce
turnover in one of their regional Customer Care Call Centers.
To measure effects of the program, the company tracked turnover
percentage, cost of turnover, and ProfileXT results from June,
2003 to January, 2005.
Since
including the ProfileXT in the selection process for the Customer
Care position, the company has seen a substantial decrease in
turnover percentage. Before implementing the PXT in the selection
process, turnover percentage in this position was running at 50%
annually. Eight months after implementation, annual turnover percentage
for this position has declined to 23%. The decrease in turnover
percentage described above equates to a reduction in estimated
hiring costs (within the 120-person study group only) from $942,002
to $433,321. The difference in these figures amounts to savings
of $508,681!
Applying
the same costs and results to the entire regional call center,
the financial impact would be be even greater. Based on a head
count of 200 employees, annual turnover cost without assessments
would be $1,570,001; with assessments, a reduction to $722,201
would be anticipated. This equates to a projected annual cost
savings of $847,802.
Applying
the ProfileXT to the hiring process is expected to cost less than
$15,000 per year, generating an expected return on investment
of over $56 for each dollar invested in the process.
Since
other studies have also found increases in productivity usually
parallel increases in job fit, the real ROI is likely to be much
higher over time.

Cost
of turnover declined by more than half
Before implementation of the ProfileXT assessment, estimated cost
of turnover was more than twice the current figure.

Before
the assessment program, turnover was 50%
Before implementation of the ProfileXT, turnover percentage in the
Customer Care Call Center Representative position was 50%.
Hiring
decisions were more than twice as effective with PXT
Six months after the implementation of the ProfileXT assessment
for use in selecting Customer Care Call Center Representatives,
turnover percentage in that position is now 23%.
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